Let me tell you a sad little story that eventually turned into something good and brought us one of our amazing Interactive Directors, Anton Robsarve. He’s been involved in a lot of great campaigns and projects during his years at F&B and won the Webdesign International Festival last year.
Anton was born on a Swedish island called Gotland - in the little town Visby. During winter the place is pretty quiet, but when summer comes this little island turns into a Swedish Ibiza. Especially during a few weeks in July when people from Stockholm and all over the country travel to Gotland to mess with the peacefulness.
Anton told us about how the island started to take its reputation more seriously a few years ago, and wanted to invest more in its brand as the Swedish Ibiza. They planned to get rid of the old generation dull Gotland dudes, and keep the ones that could keep the island young and alive.
So the first step was to host auditions, to see whether the inhabitants got potential or not. And if you passed this test, you could stay as a proud Gotlander and party on forever and ever and in all eternity. When we ask Anton about this elimination process, he turns his head and tries to change subjects so we don’t want to push him too hard. He needs time, that’s all.
But we got our hands on a tape displaying Anton’s performance on this particular day. We think he did a great job and rocked that audition, so we really don’t get why he was kicked out from Gotland and sent off to the mainland.
Anyway, we’re glad you came to Gothenburg and to F&B. We know that one day you will get your revenge, Anton.
