I guess that students from all ad schools hear the same stuff we did. Teachers tell you all the time that you should take your chance while being a student to go nuts with your concepts and explore how far you can go with your creativity. Cause that will be the only time in your career you will actually have fun doing advertising. And you hear about that “one day”.
“One day” you will start working in an agency, and the fun days will be over. Big corporate clients who will kill your great ideas and buy the ones you saved for emergencies. Account managers that seem to be hired just to make your life a living hell. Creative Directors being amused from your quirky or smart ideas but then saying something like “Alright, cool guys. But for real, what do you have that we can actually show to the client?”
I can happily admit we didn’t have to experience that here so far. And I don’t think we will either to be perfectly honest. Our first weeks here have been a bit like an extension of school. The same kind of thinking we did for our portfolio is what we try to do here, and even are encouraged to. The ideas from other teams we’ve seen gone through all the way to the client are ideas that probably wouldn’t even have been presented to the CD in a lot of big shops. Ideas that don’t compromise on creativity nor effect.
Maybe, after all, you can do this job and avoid this “one day” that they’re talking about?
