text
The Sugar Rush


For this profession, as well as with all other creative ones, it’s a bit hard to push the “creative-button” at 9 AM every morning and start deliver great work on your briefings. That’s why I guess people in a lot of agencies tend to check their Facebook, private e-mail, Twitter, random blogs and newspapers until 11 AM, and then start to work. (No wonder you have to work late nights.)
I think we’ve spotted the trick F&B is using. Between 8 and 9 every morning the agency is having a free breakfast buffet for everyone in the office. It’s a great one I might add. And it’s obviously working; after a couple of croissants, fruits, orange juice and espresso, a sugar rush kicks in for the rest of the morning.