November 2009
9 posts
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The Swedish Ibiza
Let me tell you a sad little story that eventually turned into something good and brought us one of our amazing Interactive Directors, Anton Robsarve. He’s been involved in a lot of great campaigns and projects during his years at F&B and won the Webdesign International Festival last year.
Anton was born on a Swedish island called Gotland - in the little town Visby. During winter the...
Junior Junior Team
Now we’ve been here for six weeks and thought it was going pretty well. Of course it takes some time though - to get involved in the work and the clients and get a general understanding for how everything works.
But when we came in after lunch today, we saw something that made us a bit nervous - Seems like Erik, our CEO, is interviewing some young fresh talent and checking their portfolio.
...
Under “The Profile Series” we’ll present a number of interviews covering some of the profiles in the agency. We’re starting off with no one less than our own IT guru, Anders!
Name: Anders Gullmarsvik.
Occupation: IT Support at Forsman & Bodenfors.
Hobbies: Opening tabs. Streaming. Cool shortcuts.
Relationship Status: Just hacking around.
Hi Anders, great to...
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Friday Afternoon
In an agency like F&B people work pretty hard. So sometimes on late Friday afternoons - after a long and tough week - your mind can start playing tricks on you. And everything you do doesn’t really make sense.
I think Greger and Tobias have their rights to be excused.
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Creative Ovulation
We believe there must be something like a creative ovulation. Considering how many times you’re damn uninspired and have to force yourself to be productive, there must be a creative ovulation. So only during a few days a month you’re able to get pregnant with a great idea. And even then, you have to be lucky if it has ten fingers and ten toes. Cause the difference is that in this...
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Välkommen På Inflyttningsfest
We have three announcements to make.
First of all, we just want to let you know that Thibault has moved. He took all his belongings (well, a MacBook and some poorly drawn scribbles) and moved from the desk next to Henrik’s, to the one in front of him. (You could say that Thibault got off Henrik’s back.) This is great news by itself, it really feels like a fresh start for both of us...
This is Henrik writing and I have a confession to make. I’ve been wondering what’s up with my teampartner, Thibault, for a while. There’s something about him that isn’t really like it should be, but I couldn’t tell exactly what. Anyway, now I think I’ve figured it out - Thibault is just a Beta Version of himself. So who could blame him? This is an explanation...
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Systembolaget
Last week the Swedish festival and award show, Roy, took place in Stockholm. Winner for this year’s best TVC was Forsman & Bodenfors with a spot for Systembolaget. For those who didn’t know, we have an alcohol monopoly in Sweden and you can only purchase hard liquor at stores called Systembolaget, which are governmentally owned and only open until 7 PM weekdays.
For all other...
October 2009
6 posts
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That "One Day"
I guess that students from all ad schools hear the same stuff we did. Teachers tell you all the time that you should take your chance while being a student to go nuts with your concepts and explore how far you can go with your creativity. Cause that will be the only time in your career you will actually have fun doing advertising. And you hear about that “one day”.
“One...
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The Sugar Rush
For this profession, as well as with all other creative ones, it’s a bit hard to push the “creative-button” at 9 AM every morning and start deliver great work on your briefings. That’s why I guess people in a lot of agencies tend to check their Facebook, private e-mail, Twitter, random blogs and newspapers until 11 AM, and then start to work. (No wonder you have to work...
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F&B in Cannes
Today we have to aim our creativity and brilliant thinking towards higher goals instead of writing silly and completely pointless blogposts like the previous one. But we promise to come back very soon with some entertaining nonsense - and some interesting stuff about F&B. After all, that’s the reason we’re doing this.
In the meantime, here’s our Creative Director, Filip,...
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Language School
Anyone moving to a foreign country should learn a few phrases to get a bit integrated faster in his new town. Thibault realized the importance of this and applied for Dr Henrik’s Swedish Express Course. And it turned out well, really well actually. To demonstrate what you could do with a few simple phrases, what follows is a true little anecdote.
A few days ago we had finished our lunch...
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welcome to the office
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Mad Men of the North
Wow, it’s orange here. The carpet is orange, the walls are orange, the light in the elevator turns orange when hitting the agency floor, so we felt that we had to match this blog with the orange interior as well. Even Pål, who just passed us while writing this, was wearing an orange sweater.
What we’re talking about is the Swedish ad agency Forsman & Bodenfors (www.fb.se), where...